In today’s digital age, your online presence can say just as much about you as your CV. For professional nannies, especially those seeking positions with high-profile families or within discerning households, maintaining a respectful and polished social media presence is more important than ever.
At Burlington Nannies, we pride ourselves on placing exceptional childcare professionals in roles where trust, discretion and professionalism are paramount. In this blog, we explore why your social media matters – and how to ensure it reflects the high standards of a modern nanny.
First Impressions Happen Online
Before a family even meets you, they may already know quite a bit about you – thanks to social media. Whether it’s Instagram, Facebook, TikTok or X (formerly Twitter), your public profiles are often the first glimpse a potential employer gets of your personality, values, and lifestyle.
Even if you have excellent references and years of experience, a careless post or questionable photo can raise red flags and potentially cost you an interview.
Your Online Presence Reflects Your Professionalism
Nannies are trusted with the most precious part of a family’s life – their children. Families want to know that the person they hire will uphold the same level of discretion and respect in private as they do in the home.
A professional social media presence shows that you:
- Understand boundaries between personal and professional life
- Can be trusted with sensitive family information
- Have sound judgement and maturity
- Represent yourself – and your agency – with integrity
What Does a “Professional” Social Media Presence Look Like?
You don’t need to be completely absent from social media – just mindful. Here are a few simple tips:
✅ Keep profiles private – where appropriate
Consider setting your personal accounts to private, especially if you share family photos or personal opinions. However, if you run a separate, professional page, keep that one public and polished.
✅ Think before you post
Avoid sharing anything that could be considered inappropriate, overly political, or unprofessional. Even light-hearted content should reflect your values as a childcare professional.
✅ Stay positive and polite
Social media is not the place to air grievances or criticise past employers. A respectful, upbeat tone goes a long way and speaks volumes about your character.
✅ Showcase your strengths
Use your profile to highlight your skills and interests – from early years activities and meal ideas to tips on child development. This helps position you as a knowledgeable, passionate nanny.
✅ Engage with the right communities
Joining local parenting or nannying groups can be a great way to network and gain visibility. You might also share useful childcare tips, routines, or book recommendations – content that families find genuinely helpful. This kind of valuable posting can help attract potential employers while establishing your expertise.
Be Cautious About Sharing Photos
Even after you’ve started working with a family, never share photos of the children, their home, or private family moments on social media – even if they’ve not explicitly asked you not to. Discretion is one of the most valued qualities in a nanny, and respecting a family’s privacy is non-negotiable.
Why It Matters More Than Ever
Many families – especially those in the public eye – now request social media checks as part of the recruitment process. At Burlington Nannies, we too consider your online presence as part of your overall professional profile. It helps us ensure we are presenting candidates who are not only experienced and skilled, but also respectful, trustworthy, and self-aware.
Bottom Line:
Your social media doesn’t need to be perfect – it just needs to reflect the kind of nanny you truly are: reliable, responsible and professional. Think of it as part of your personal brand.
When used wisely, social media can even support your career – showing off your creativity, passion for children, or knowledge of child development. Just always remember: if in doubt, leave it out.
Looking for your next position as a professional nanny?
Join Burlington Nannies, where discretion meets excellence, and we’ll support you every step of the way. For more guidance on presenting yourself professionally, feel free to get in touch.